By Museimpresa

Gias Experience

The Gias company museum

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GIAS - Capsica Red Light (2021) by Giuseppe CartaMuseimpresa

A cold journey that warms the heart

Situated atop an enchanting hill surrounded by nature, the Gias company museum tells the story of the Tenuta family's more than 50 years of entrepreneurial history. A visionary journey of passion, work, tradition and innovation, rooted in Calabria.

GIAS - Germination Aubergine (2021) by Giuseppe CartaMuseimpresa

Love for the land

When you reach the farmhouse, home to the farm museum, you can enjoy the breathtaking view of the entire Crati Valley and its incredible biodiversity.

GIAS - Germination Tomato (2021) by Giuseppe CartaMuseimpresa

The products that made Gias great become art

In its exhibition spaces, the museum uses an innovative language, based on the combination of objects and digital technologies. It offers visitors an engaging narrative of the company's history and its values: frost and tomatoes in primis.

GIAS - United States patent for peeling method of frozen tomato, U.S. Patent and Trademark Office, 1980, From the collection of: Museimpresa
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GIAS - Israel patent for peeling method of frozen tomato, Israel Patent and Trademark Office, 1978, From the collection of: Museimpresa
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The company's historical patents are on display at the museum

GIAS - Documents of patent of invention, Central Patent Office of the Ministry of Industry, Trade and Crafts, 1978, From the collection of: Museimpresa
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GIAS - Italian Guarantee Prize, Ministry of Industry and Trade, 1976, From the collection of: Museimpresa
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And they tell the visionary journey of Gias that starts with a major innovation: cold tomato peeling.

GIAS - Patent for freezing legumes, American Chamber of Commerce in Italy, 1988, From the collection of: Museimpresa
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GIAS - Spanish Patent for the frozen tomato peeling method, Spanish International Technical Office of Patents and Trademarks, 1983, From the collection of: Museimpresa
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Credits: Story

The frozen tomato patent is in fact recognised in several countries around the world and starts the history of Gias, which, thanks to this innovation, becomes a partner of several companies around the world.

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
Museimpresa
Museimpresa