Global Design Graduate Show
The Boredroom by Alex Wolfe 10 (2020) by Alex WolfeGlobal Design Graduate Show
The Boredroom - Satirical, dystopian menswear collection
Designed by Alex Wolfe, 'The Boredroom' won the Menswear Category in the Global Design Graduate Show in collaboration with Gucci 2020.
Born in South London, a high-energy fusion of cultural influences inspire Alex’s exploration of concepts surrounding ‘Britishness’ and ‘masculine’ identities.
The Boredroom by Alex Wolfe 4 (2020) by Alex WolfeGlobal Design Graduate Show
Striking a balance between technical innovation and conceptual expression, Alex playfully subverts and manipulates traditional menswear tailoring and sportswear, proposing a sleek new identity for men with an emphasis on everyday elegance with a twist.
‘The Boredroom’ is a satirical, dystopian exploration of concepts surrounding ‘Britishness’ and ‘masculine’ identities - encouraging men to express playfulness and absurdity in times of fear and uncertainty.
With a playful design language that includes pattern cutting around objects, the corporate ‘9-5’ suit is dissected to reveal unexpected details within the garments and propose a new expressive and inclusive vision of masculine identity.
“The student who incorporated chairs into his final collection—and had Vogue’s Hamish Bowles picking out his work as one of his most enjoyed delights of the 2020 shows.” - Sarah Mower, Vogue US
"Since graduation, I had the release of my collaboration with Birkenstock which was sold in Birkenstock stores globally, Selfridges, Gr8 in Tokyo, Level shoes in Dubai, on Matches Fashion and Birkenstock.com, featuring a campaign shot by Walter Pfeiffer."
The Boredroom by Alex Wolfe 1 (2020) by Alex WolfeGlobal Design Graduate Show
"I released a collection in 2021 while working and living at home during lockdowns. I started up a website where I sold some of those pieces online. During 2021 my work featured on the cover of 032c for the main fashion story, styled by Ana Steiner and shot by Danko Steiner."
"Recently I found an affordable studio space that I can work from in Hoxton, a dedicated space for designing and making that I can commute to and from. I work part time at the Tate to support myself financially while prioritising the development of my label."
The Boredroom by Alex Wolfe 7 (2020) by Alex WolfeGlobal Design Graduate Show
"Currently, my aim is to focus on wholesale and establishing a relationship with selected stockists." - Alex Wolfe
FIRST NAME: ALEX
LAST NAME: WOLFE
UNIVERSITY / COLLEGE: CENTRAL SAINT MARTINS UAL
COURSE / PROGRAM: FASHION MA
SPECIALISMS: APPAREL / MENSWEAR
WEBSITE: The Boredroom by Alex Wolfe