Britton Kroessler - Wiggel! - collaborative play

Wiggel! is an award-winning flexible play system that uses silicone joints to create wiggly and bouncy structures and shapes.

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Britton Kroessler 8 (2022) by Britton KroesslerGlobal Design Graduate Show

Wiggel! - Product Design

Designed by Britton Kroessler, 'Wiggel!' won the Product Design Category in the Global Design Graduate Show in collaboration with Gucci 2022.

Britton Kroessler 5 (2022) by Britton KroesslerGlobal Design Graduate Show

Britton Kroessler is a recent graduate from Royal College of Art holding a Masters degree in Design Products. His work creates a new way to engage playfully with the environment by attaching to surfaces and furniture.

Britton Kroessler 4 (2022) by Britton KroesslerGlobal Design Graduate Show

"I have always been a maker. Ever since I first picked up my father’s wood tools when I was five years old to make a little donut Christmas ornament, I have had a lifelong drive to create."

Britton Kroessler 7 (2022) by Britton KroesslerGlobal Design Graduate Show

Wiggel benefits more from collaborative play, where more hands and minds can make the ideation and building of complex structures easier.

It benefits greatly from collaboration of multiple hands and creative minds.

Britton Kroessler 2 (2022) by Britton KroesslerGlobal Design Graduate Show

"I love chasing those “A-HA!” moments that come from working within the domains of Design. Becoming fully engaged in a problem space, digging deeper to expand your insight, and fighting your way back out one subproblem at a time." 

Britton Kroessler 6 (2022) by Britton KroesslerGlobal Design Graduate Show

Wiggel's unique flexibility provides an opportunity to explore the concepts of weight, stability, structural integrity, shock absorption, tension, expansion, and compression.  It introduces lessons on structural stability, compression, and tension.

Britton Kroessler 1 (2022) by Britton KroesslerGlobal Design Graduate Show

"I’d like to use this project as a stepping stone to working with children more; their insight as experts of Play is invaluable, and I relish any opportunity to teach kids about the world of design and how their ideas and opinions can shape the world around them."

Credits: Story

FIRST NAME: BRITTON

LAST NAME: KROESSLER

UNIVERSITY / COLLEGE: ROYAL COLLEGE OF ART

COURSE / PROGRAM: DESIGN PRODUCTS MA

GRADUATED: 2022

SPECIALISMS:  PRODUCT DESIGN / MIXED SPECIALISMS / SCULPTURE

WEBSITE: Wiggel! by Britton Kroessler

Credits: All media
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